The traditional modes of advertising and marketing are fundamentally changing. We’re moving from an era of exposure to individual engagement. Experts from large corporations and savvy start-ups will share their perspectives and insights. A lively discussion will deliberate: the future role of an advertising & marketing firm, measuring ROI and effectiveness in a digital world, emerging new business models including "snack size advertising", impact of mobile and location-based technologies, and challenge the very premise of 4P’s of marketing.
